GEN Z FINDS STRENGTH IN SOFT SAVING

Gen Z Finds Strength in Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: gain steadily, save boldy, buy a home, and plan for retirement. But Gen Z is coming close to cash with a fresh point of view. Rather than focusing exclusively on long-lasting buildup, this generation is focusing on equilibrium, health, a

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